Archive - Focus

Tackling a brand refresh w/ Brenton Craig

Brenton Craig, Design Lead at Y&C shares his learnings when it comes to approaching a brand refresh. An awesome watch/listen for any marketers tasked…

Aug 7, 2021 •

June 2021

Why marketing teams fail IMHO

I lose sleep knowing that our fellow marketers suffer from the highest turnover of any department. At 17%, employee churn in our industry is a whopping…

Jun 20, 2021 •

May 2021

How to meet less and do more

Attitudes towards meetings have evolved beyond a standard trendline in the last few years. From starting out as a useful moment for knowledge transfer…

May 4, 2021 •

April 2021

How to improve your conversion rate by 20% in 90 days w/ Rishi Rawat

AT: Welcome to another episode of Munch & Learn. When you work in marketing, it doesn't take long to realise that being able to maximise a conversion…

Apr 7, 2021 •

March 2021

Brand Collaborations w/ Jess Ruhfus

A must watch on Brand Collaborations! Jess Ruhfus, a talented and experienced Publicist and Founder of Collabosaurus; shares the ins and outs of Brand…

Mar 9, 2021 •

February 2021

Marketing Roadmap Template

Make marketing planning easier by keeping a visual record of what activities you've done, are currently doing or plan to do. Designed to help marketing…

Feb 18, 2021 •

Managing up w/ Mark Tanner

Helpful insight for both team members and managers! Mark Tanner, Co-founder/COO of Qwilr, shares his learnings around ‘managing up’ and how to build a…

Feb 15, 2021 •

January 2021

Here are 20 things I've found broken with analysing and optimising for growth.

We’ve been working on this problem for 10 years now. Granted, the methods, processes and frameworks utilised to optimise a funnel have evolved, though…

Jan 15, 2021 •

Marketing zen 🧘🏼‍♂️

Excited to help marketers stay sane, learn and work at their best.

Jan 2, 2021 •

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