Brenton Craig, Design Lead at Y&C shares his learnings when it comes to approaching a brand refresh. An awesome watch/listen for any marketers tasked with undertaking a brand project. Within 15mins, Brenton takes us through five clear and easy to adopt design principles, what to watch out for, and finally how mastery is actually making the process ongoing.
Tackling a brand refresh w/ Brenton Craig
Tackling a brand refresh w/ Brenton Craig
Tackling a brand refresh w/ Brenton Craig
Brenton Craig, Design Lead at Y&C shares his learnings when it comes to approaching a brand refresh. An awesome watch/listen for any marketers tasked with undertaking a brand project. Within 15mins, Brenton takes us through five clear and easy to adopt design principles, what to watch out for, and finally how mastery is actually making the process ongoing.