Here are 20 things I've found broken with analysing and optimising for growth.
blog.andytwomey.com
We’ve been working on this problem for 10 years now. Granted, the methods, processes and frameworks utilised to optimise a funnel have evolved, though the objectives have remained largely consistent. Generate more leads or sales, and reduce the cost of acquisition where feasible. It’s worth acknowledging that there is now ~10,000 tools available to Marketers to make things exciting and completely overwhelming at the very same time.
Here are 20 things I've found broken with analysing and optimising for growth.
…
Here are 20 things I've found broken with analysing and optimising for growth.
We’ve been working on this problem for 10 years now. Granted, the methods, processes and frameworks utilised to optimise a funnel have evolved, though the objectives have remained largely consistent. Generate more leads or sales, and reduce the cost of acquisition where feasible. It’s worth acknowledging that there is now ~10,000 tools available to Marketers to make things exciting and completely overwhelming at the very same time.